Pure Imagination Projects is a boutique playing-card studio known for producing stylish, modern and highly collectable designer decks. Emerging during the rise of premium “art deck” culture in the mid-2010s, the brand quickly gained attention within the magic and cardistry communities for clean visuals, smooth handling, and strong thematic identity.

Their flagship release — Cherry Casino — became an instant hit, inspired by the golden age of Las Vegas nightlife and vintage casino advertising. With subtle back designs and elegant colour variants, the Cherry Casino line helped define a new wave of minimalist playing-card design. Each colourway is released in limited quantities, making older editions increasingly sought after by collectors.

Many Pure Imagination Projects decks are printed by the United States Playing Card Company (USPCC) on premium, crushed casino-grade stock with an embossed finish. This ensures exceptional feel, sharp edges, and durability suited to everyday use, magic performance or high-speed cardistry. The company also collaborates with respected designers and illustrators, contributing to its artistic reputation.

Known for controlled print runs, tasteful branding and understated luxury, Pure Imagination Projects has grown into a staple name within the designer-deck world. Their releases are appreciated for both handling and shelf appeal, offering players a refined balance between performance and collectability.